Publishing Projects

Develop a new middle school science textbook program, from concept to marketing

Overview

A large textbook company is entering the middle school market for the first time with a new science program.

Challenge

Guide the development of the program by increasing understanding of the needs of middle school students and teachers, determining the attributes of the program, testing the prototype student and teacher editions, testing the make-up of the ancillaries of the program, testing the supporting Web site and, finally, testing the marketing materials for the new series.

Methodology

Multiple series of focus groups comprised of teachers (and a few groups with students), as well as several expert teacher panels over the course of about 18 months.

Solution

Ultimately, assisted client in creating and successfully marketing an innovative and appealing middle school science series.

Related Projects Include:

A multitude of projects covering virtually all aspects of textbook program development - elementary through college level - and almost every discipline.

Additionally, have conducted numerous projects related to educational assessment.

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