It wasn't just that you focused on my needs; you helped me understand what my needs were and then did a great job on all phases of the study.

Director of Marketing, EverTrust Financial Group

Next Step Consulting Next Step Consulting
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  • Finance
    • Concept Testing
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  • Medical
    • Refine Delivery System
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    • Transplanting and Alkylaters
    • Physician Advisory Board
  • Publishing
    • New Textbook Program
    • Refine a Magazine
    • DIY Book Revision
  • Technology
    • Usability Testing
    • Device Testing
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  • ARTICLES
    • Conducting Research with Medical Patients
    • Documenting Research with a Highlight Video
    • Technology - Avoiding the Elephant Syndrome
    • Exposing Participants' Underlying Motivations
    • Finding the "Heart" in the Hard Data
    • Taming Alligators
    • Video-Conferencing as a Market Research Tool
    • Saving Time and Money
    • $3,000 For A Palm Pilot?
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Methodologies


Next Step Consulting creatively employs the following methodologies:

  • Focus Groups
  • Mini-Groups
  • Personal In-Depth Interviews
  • Physician Advisory Boards
  • Telephone Interviews
  • Telephone Focus Groups
  • Internet / E-mail surveys
  • Internet Bulletin Boards

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