Dave is a quick study. As a moderator, he is effective at getting beneath the surface and finding out what's important to respondents and why.

Director of Market Research, Houghton Mifflin

Next Step Consulting Next Step Consulting
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  • PROJECTS
  • Finance
    • Concept Testing
    • Market Survey
    • Customer Satisfaction
  • Medical
    • Refine Delivery System
    • Marketing Materials
    • Transplanting and Alkylaters
    • Physician Advisory Board
  • Publishing
    • New Textbook Program
    • Refine a Magazine
    • DIY Book Revision
  • Technology
    • Usability Testing
    • Device Testing
    • New Technology
  • ARTICLES
    • Conducting Research with Medical Patients
    • Documenting Research with a Highlight Video
    • Technology - Avoiding the Elephant Syndrome
    • Exposing Participants' Underlying Motivations
    • Finding the "Heart" in the Hard Data
    • Taming Alligators
    • Video-Conferencing as a Market Research Tool
    • Saving Time and Money
    • $3,000 For A Palm Pilot?
  • CONTACT US

Capabilities


Next Step Consulting regularly conducts the following types of market research studies:

  • New Product Development
  • TV Commercial Development
  • Marketing Materials Development
  • Website Development
  • Brand Perception
  • Market Surveys
  • Product Positioning
  • Presentation Testing
  • Usability Testing
  • Message Testing
  • Concept Testing
  • Perceptual Models

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